The Role of Media in Shaping Gender Norms and Stereotypes
Shujaat Yousuf Pirzada
Independent Researcher
Social norms, including gender-related ones, are created and propagated in large part by the media. The media frequently perpetuates traditional gender roles and stereotypes, influencing public attitudes and actions, from TV series and commercials to movies and social media sites. This study examines the ways in which various media contribute to the creation, maintenance, and sporadic disruption of gender norms and stereotypes. It looks at the representational trends, historical background, and sociological and psychological impacts on viewers, particularly kids and teenagers. The study assesses new media trends that contradict conventional gender representations and suggests methods for advancing gender-sensitive media.
Keywords: Mass media, social media, gender identity, gender norms, stereotypes, media representation, gender roles, and media literacy
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